The SUV renaissance has provided a tempting platform for rebirth for brands like Mitsubishi.
Having largely faded from the public consciousness after years of flagging investment in new products and keeping themselves alive by way of pricing incentives and extraordinarily long warranty offerings, the Japanese automaker’s recent push into people movers presents a lifeline for reinvention. While smaller, more affordable models like the Outlander Sport (called the RVR in Canada) and the upcoming EclipseCross will no doubt offer the chance at the volume the company seeks, it’s the new 2018 Mitsubishi Outlander PHEV that serves as the shiniest tree-topper in the showroom.
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